SEO Trends To Follow in 2023

The year 2022 was a whirlwind of changes in the SEO industry. With eight confirmed and some unconfirmed updates, many businesses strived hard to keep up. With every new year, Google makes amendments to its regulations, ensuring users get the most relevant information.

So what has the search engine giant got for the marketers? What new techniques should they incorporate in their SEO strategies to improve their search engine rankings?

Here are some SEO changes that have already occurred in 2023 and will continue to evolve over the next months.

• Google’s Unpredictability Will Continue To Escalate

The existing instability appears to be an ongoing trend, which could be the new normal. In the last few years, the time between algorithms rolling out has shortened, leading to overlapping. This is the primary reason for such a volatile digital space.

Google is still testing new features and results. This means more and more updates will roll out in a shorter time, equating to more volatility.

So this year, businesses and marketers need to be more adaptive to whatever updates Google comes up with.

• Visual Search To Gain More Popularity

Google search has eventually lost its charm when it comes to searching for information online. It’s all because of the increasing reliance of Gen-z on Instagram and Tik Tok. As such, Google is evolving every day to keep up.

Young searchers connect with visuals better as it gives them a better experience. Thus, the search engine King is now using more visuals for searching.

So, what do marketers and businesses need to do? They should take care of their images and focus more on creating video content. Also, they should remember that Google is not the only search engine.

• Focus More On Semantic Keyword Optimisation

Google has developed an advanced technique for refining keyword searches. It now links them to the most relevant web pages and incorporates related keywords. Hence, including semantically related keywords in your content can improve your chances of ranking higher in web searches.

Using multiple similar keywords enhances the depth of your content on a given subject. Plus, they also provide added value to the user, making your content more useful. Thus, it increases the likelihood of retaining user interest.

So, how can you optimise content using semantically related keywords:

• Try to determine your new website visitors, their needs, concerns, and inquiries.
• Generate content that resolves or answers their questions. Think of yourself as a customer, develop a central topic and cluster-related content, and use similar keywords. Note: Topic clusters organise content around a particular topic or theme.
• Determine your main keywords and find synonyms related to your main topic.
• Develop personas that represent your anticipated audience or your ideal customer. They will most likely connect with your brand and be receptive to your content.

• SEO Image Optimisation

Images can transform a dull website into an engaging and appealing website that retains the audience's interest. Before anything else, a user must be drawn to your site through a search engine, such as Google. Although image optimisation for greater visibility has existed for a while, many brands fail to leverage it effectively.

Better SEO rankings and improved web traffic are a few benefits of optimising images. Enhanced user experience is yet another crucial factor to consider.

In 2023, optimising your site’s images is an important SEO trend that will long prevail. It’s a great way to decrease bounce rates, increase conversions, and keep your customers happy.

• Optimise Voice Search & Conversational Queries

Just like visual search, users are increasingly using voice search to find information online. In 2023, more and more users will be using voice search. The primary objective of Google is to provide quick and precise responses to users' queries.

Google uses its latest AI language system, LaMDA, to help search engines understand conversational dialogue better. So, when a user enquires something about a particular product, about a particular product, LaMDA can quickly analyse the query and provide the most relevant outcomes.

Thus, you should create your SEO strategy around optimising conversational queries and voice searches.

• Authentic Product Page Reviews

Recently, Google unveiled a new algorithm - Product Review Update. It aims at promoting high-quality product review pages sharing detailed research of product specifications. The update means:

• Consumers will find reviews from people who have tried and tested the product they’re reviewing.
• Website Owners should have the highest quality product review pages to be visible in search results.

Effective search engine optimisation in 2023 considers good product page SEO essential. As per webmaster guidelines, businesses must optimise their product pages for both technical and content-driven SEO. This will help them improve their crawl ability and rank higher in Google's search results.

Technical SEO emphasises the technical elements of a website. This includes page loading speed, structured data, and mobile responsiveness.

Further, content-driven SEO comprises optimising page content with targeted keywords and phrases. They also involve compelling and descriptive product descriptions that attract potential customers.

Big Data And Analytics

In 2023, marketers must advance their data and analytics game by employing tools like Google Analytics. This will aid them to gain SEO insights on mobile traffic, bounce rates, user engagement, top-performing and underperforming pages, and other metrics.

Marketing is more than just research and content creation. It necessitates tracking KPIs for determining your current status and planning data-driven marketing strategies for the future.

• Old Page Content Updates

The value of content is irreplaceable, and it is still the King in 2023. As such, you should include updating content on your website for leveraging SEO in 2023 and even ahead.

Revisiting and updating old content can boost your website's SEO. Ensuring that your site’s old content remains relevant, keyword-optimised, and aligned with the latest industry trends.

For this, begin by running a keyword rankings report. Ensure the target keywords are well used on your on-page content and metadata such as meta descriptions, title tags, video and image alt tags.

Furthermore, consider refreshing your content by eliminating or merging outdated or underperforming content. Refreshes not only enhance the user experience on your website but also constitute a crucial ranking indicator for search engines.

The Takeaway

Keeping up with the latest SEO trends 2023 will only help your business thrive, boost search rankings, and stay ahead. If you are struggling to understand the above-mentioned SEO changes & don’t know how to use them in your SEO strategies, Digiwhiz can help.

We are known for our best SEO services in Melbourne and have assisted thousands of businesses achieve their marketing goals successfully. Being in the SEO industry for over a decade, we are well aware of its know-how. Hence, we can help you align your business practices with the latest SEO trends and grow.

For more details, contact us today!